Market Research and Analytics Services
Market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing sales.
Business owners conduct research for various reasons and given that business analytics is a highly specialized function, companies are partnering with research and analytics outsourcing providers to build successful strategies and solutions.
Leaders in delivering offshore market research, providing end-to-end solutions to research houses and corporate clients.
- Proposal Research
- Study Design
- Proposal Compilation
- Questionnaire Design Support
- Questionnaire Checking
- Telephone (CATI) Personal Interview (CAPI) and Web Surveys
- Field Work Monitoring
- Panel Management (Online/Telephonic)
- Data Entry of Paper/Scanned Questionnaires
- Open End Coding
- Data Transcription for group discussions
- Data Validation and Cleaning
- Tab Plan / Weighting Plan
- Content Analysis for group discussions
- Report Validation, Tabulation and Analysis
- Posting and Charting of Tabulation Data
- Presentations and Reports in PowerPoint / MS Word / PDF
Market Landscape and Trends - In-depth assessment of a market opportunity, covering market size, audience, competition and trends.
Strategic Summaries - Short crisp presentations on market landscape or trends summarizing key happenings.
Competitive Profiles - Deep-dive analysis, quick profiling or tracking of competitors.
Existing Information Synthesis/Audits - Audit and classification of existing research from analysis of multiple internal sources (existing research or data) or external sources (syndicated reports, media).
Factbooks/Research Resource Books - Data books capturing statistics on markets, customers and competition from accepted sources, presented in highly formatted Excel/PowerPoint.